MEET THE CREATIVE MINDS BEHIND THE MIAMI GEO-FILTER
I have shared with you interior design inspiration on Instagram and Pinterest, and today I am going to share with you the creators behind the Snapchat “geofilter”.
For those of you who aren’t familiar with the millennial generation of social media, Snapchat is the latest player taking over time spent on your mobile device. This app allows you to share your live content, photos, or videos with your friends and followers. Each city or neighborhood has a unique location filter. Shabaz Mallick, Kelvin Hodge, and Chidlet Pierre created Miami’s filter. This design trio works with the company Community Goods.
The team shared that their concept stemmed from their weekly critical-thinking meeting they call “idea hour,” which rarely runs less than 60 minutes and can sometimes lead to all-nighters.
The basis of the company and its name is to contribute to Miami’s culture. Aside from selling apparel, they aim to encourage people to engage. Their Snapchat filter is a way for users to represent their city.
Community Goods conceptualized the look of the filter, but it was drawn by artist Johnny Draco. Draco’s style incorporates cartoon-like sketches, bold letters, and pops of color. “Initially, they presented me with the idea of using the classic postcard-style typography for an only-in-Miami graphic,” the artist says. “Some of the things that really caught my eye were the sunshine, palm trees, women, and various mascots that represented Miami. I knew the blues and pinks would really catch the attention of the local Miami community and give them a bit of nostalgia while presenting something new.”
Next time you are in town you have to test it out! Read more about the artists behind the filter here.